The beginnings of an internet business such as an online store can be quite hard and slow. Opening an online store requires a lot of effort in promoting the same, as the network is saturated with electronic commerce and websites of all kinds.

1. SEO, organic positioning in search engines

The first few months is difficult to position in search engines because Google is quite hard with new domains and web pages. That is why, working a good SEO is fundamental to improve that positioning web , especially in the long term.

2. Email Marketing

You may not initially have many email addresses for your customers, but as you get subscribers you need to make good email marketing campaigns that help you to retain the customers you get.

3. Social Networks

Use social networks to promote your products and make your online shop reach the maximum number of possible users. That yes, study well your target audience and design your actions based on your target and your real goals .

4. Networking

Join entrepreneurship programs in your city or try to collaborate with other businesses that have interests common to yours. In many cases the union is strong.

5. Influencers

Try to collaborate with a person of interest in the networks, such as a blogger or a professional in your sector. If you get your products or services appear on social networks or on the blog of someone influential you will have much more visibility from the first moment.

 

 

Ready for the most romantic day of the year? As you know, on February 14th Valentine’s Day is celebrated , a day full of advertising bombings and marketing campaigns with designs full of love and hearts.

Lovers’ day is celebrated around practically all the world, reason why its importance in commercial and advertising level is very relevant. All types of companies take advantage of the target date to launch marketing campaigns with a marked romantic tone, whose main target are couples in love and also usually give very good results.

Valentine’s and graphic design

Currently, the widespread use of the Internet and social networks considerably facilitate the development of advertising campaigns of this nature. The target, as we have said, is very clear: couples of lovers waiting for that day to make a special gift. Instead, more and more brands prefer to look for public alternative targets to create the differentiation that assures them success. Some of these segments are, for example, singles, friends, family or love for oneself.

Some of the resources that can not be missing in a campaign of Valentine are:

– Typical motifs : hearts, cupids, kisses and any typical romantic motif are almost indispensable to connect with the public and make clear what the design is aimed at.

– Original messages : letting go of the most cheesy and traditional messages and betting on others with a cool and fun style is always a good idea.

– Attractive images : we already know that a picture is worth a thousand words, and capturing the attention of consumers through a powerful image ensures that the message of the campaign works and is remembered.

Designing a fun, fresh and original campaign customizing it to the target audience you want to target, will help you achieve your goals.

 

 

All current businesses must keep abreast of emerging trends in the field of digital marketing , as well as invest in generating new ideas that bring the brand efficiently to consumers. With the beginning of 2017 we have already been able to know some trends of online marketing and social media for this year .

1. Turn your mobile phone into the hub of your business

During the last few years we have seen how the use of mobile to browse , buy, communicate and have fun has increased exponentially. So much so, that the mobile is already the most used means to move through the network, so it is an essential strategy for your business.

2. Email Marketing Strategy

Just like last year, this e-mail marketing trend continues to be 2017 , as it is a really effective return on investment (ROI) strategy. The trick to this strategy is to know and segment our customers well, as well as being able to provide them with useful, relevant and valuable information.

3. Collect data

Although it may not seem like it, the amount that data we get daily from our consumers across different platforms is really valuable information. Social networks, emails, contact forms, etc., provide us with useful information that we must collect and analyze.

4. Content Marketing

In a world where the network is saturated with content, Content Marketing is the best strategy possible. The content marketing is based on the quality of content that is shared on the Internet, so that attracts audiences and allows us to work a good SEO to get a good rating in the search engines.