Ready for the most romantic day of the year? As you know, on February 14th Valentine’s Day is celebrated , a day full of advertising bombings and marketing campaigns with designs full of love and hearts.
Lovers’ day is celebrated around practically all the world, reason why its importance in commercial and advertising level is very relevant. All types of companies take advantage of the target date to launch marketing campaigns with a marked romantic tone, whose main target are couples in love and also usually give very good results.
Valentine’s and graphic design
Currently, the widespread use of the Internet and social networks considerably facilitate the development of advertising campaigns of this nature. The target, as we have said, is very clear: couples of lovers waiting for that day to make a special gift. Instead, more and more brands prefer to look for public alternative targets to create the differentiation that assures them success. Some of these segments are, for example, singles, friends, family or love for oneself.
Some of the resources that can not be missing in a campaign of Valentine are:
– Typical motifs : hearts, cupids, kisses and any typical romantic motif are almost indispensable to connect with the public and make clear what the design is aimed at.
– Original messages : letting go of the most cheesy and traditional messages and betting on others with a cool and fun style is always a good idea.
– Attractive images : we already know that a picture is worth a thousand words, and capturing the attention of consumers through a powerful image ensures that the message of the campaign works and is remembered.
Designing a fun, fresh and original campaign customizing it to the target audience you want to target, will help you achieve your goals.