All current businesses must keep abreast of emerging trends in the field of digital marketing , as well as invest in generating new ideas that bring the brand efficiently to consumers. With the beginning of 2017 we have already been able to know some trends of online marketing and social media for this year .

1. Turn your mobile phone into the hub of your business

During the last few years we have seen how the use of mobile to browse , buy, communicate and have fun has increased exponentially. So much so, that the mobile is already the most used means to move through the network, so it is an essential strategy for your business.

2. Email Marketing Strategy

Just like last year, this e-mail marketing trend continues to be 2017 , as it is a really effective return on investment (ROI) strategy. The trick to this strategy is to know and segment our customers well, as well as being able to provide them with useful, relevant and valuable information.

3. Collect data

Although it may not seem like it, the amount that data we get daily from our consumers across different platforms is really valuable information. Social networks, emails, contact forms, etc., provide us with useful information that we must collect and analyze.

4. Content Marketing

In a world where the network is saturated with content, Content Marketing is the best strategy possible. The content marketing is based on the quality of content that is shared on the Internet, so that attracts audiences and allows us to work a good SEO to get a good rating in the search engines.